The Golden Rule of Podcasting
So this one will be short and sweet just wanted to answer a question that I get often. I have been a podcaster for over two years and had it as my sole job for the last two months. It is always a fun conversation whenever someone asks what I do and I tell them that I am a podcaster. The look of confusion on their faces is all too familiar.
After I have to explain what a podcast is (yes of course I have to but that is a rant for another time) the first look I get is usually a dismissive one. I might as well have told them that I work from home doing some get rich quick scheme. Let me assure you all that podcasting is more of a get destitute slowly scheme but it is not something to scoff at. The follow-up to that look usually some form of rudimentary understanding about what a podcast is. However, it soon rolls into how someone goes about making a podcast.
Now the internet is thick with podcasts and there are literally tens of thousands available. Anyone who is a frequent listener of many shows will also know that for every show that is going along releasing there are so many more that have died. The store at iTunes at times looks like a space graveyard with so many shows that have come and gone floating in the ether and it makes me sad. Those shows were people’s thoughts and hopes and dreams and to see them scattered about just existing as a testament to someones effort.
People that know what a podcast is (or after I explain it) follow-up with one question. How do you go about making a podcast? Now that answer is simple because with the multitude of devices you can record with and the ability to edit and publish for free there is no wonder we have a drifters graveyard of dead shows. But how do you avoid joining that list of the dead? What can you do to avoid podfade? I will now share with you what I think is the secret to having any degree of success in this industry.
It is consistency, just be consistent with what you are doing. I say this for a number of reasons. It shows that you are committed and are taking this seriously for your audience. When you create and release a show you are writing a contract with your audience, you are expecting them to listen to you and like you but they need something from you as well.
That audience deserves respect because they don’t have to listen to you. Saying that you will be there every week or month with an episode shows that you respect the people enough to say “Thank you for your time and I promise to be here”. If your favorite television show just stopped airing episodes for a few weeks because they were tired or just didn’t feel like taping how would you feel. The relationship with your audience is king so give it the respect it deserves.
When I talk with other podcasters and I tell them that for the last 121 weeks we have released an episode every Sunday they are taken aback. It is the thing I lead off with because that what really floors them. We have put a show up every week for the last two years and three months. When I think about it I do feel a sense of pride and responsibility. I don’t want to let the audience down so hopefully here is to another two years. If you want to commit to do a podcast just be consistent and try to make each show something you and your audience will be proud of.